I would think that the success of this secret advertisement would have been to STFU! so that it would remain secret.
But instead, a nonprofit organization in Spain claiming to be dedicated to the protection of youth — Aid to Children and Adolescents at Risk or Fundación ANAR — and responsible for posting anti-child abuse billboards that deliver a special message visible only to children, just let the cat out the bag.
The billboard’s designer, an ad agency called Grey Spain, by using a rad process called lenticular photography, made the youth agency’s hotline number and much of the ad’s content visible to those under a certain height. The process allowed the company to create an image that let its viewers see one of two different messages, depending on where they stood:
One delivered the message, “Sometimes, child abuse is only visible to the child suffering it.” with a picture of a boy with an unmarked face, to those who stood taller than 4 feet 5 inches — supposedly the average height of a 10-year-old.
To those viewers under that height, they see an image of the same boy with a bruised face and the message, “If somebody hurts you, phone us and we’ll help you.”, along with the organization’s hotline number.
The fact that the ad’s secret was revealed since going public a short time ago in April says to me that there was less interest involved in helping abused children then there was in crowing about their ingenuity. But more importantly, it removes just a bit more of the responsibility for caring and protecting a child from its parental figures and family, when either are still present in the child’s life.
I would like to see more ads geared towards adults who do get told by their own kids that they are being abused by a close family member, and the importance of at least investigating the claim before dismissing it as a child’s active imagination. And if the claim is true, DO SOMETHING IMMEDIATELY ABOUT IT!
If children no longer feel safe and protected from harm by their own parents, the family as we know it is done for.